We don’t give our intuition enough credit. How often do we disregard that voice as just a wild idea with no substance? How often do we trust that voice and deliberately go upstream and break the rules instead?

“You have to offer ALL the services; you have to post something on Facebook every day; you cannot say no to that prospective client ready to give you their money (even though you have this nagging feeling that they’re going to be seriously high-maintenance and suck all the joy out of your life).”

Sounds familiar?

It feels safe to trust the experts and follow the beaten path. If it worked for them, then surely it must be the way to go, right? But, here’s the thing. If everybody were to follow the same advice, wouldn’t we all just be the same? Mediocre. A copy of a copy of a copy.

I’m not saying that you shouldn’t learn from others with more experience than you. That is inherently what you’re also trying to achieve in your accounting firm; you WANT your clients to listen to your advice. The danger comes when you try to silence your inner voice when it’s silently protesting that this is not the right course of action, for YOU.

Our unconscious mind is constantly sifting through and processing information that we’ve gathered over time. It draws conclusions which it serves to us as intuition or gut instinct. You can’t always put your finger on why you should follow this crazy thought – you just have to trust it.

Albert Einstein said that “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten the gift.”

Sometimes we need to sit back and listen to what our intuition is telling us. Even if it’s unconventional, completely different from the widely-agreed best tactics, and even if it’s scary as hell.

Because that’s when we’ll get those epiphanies that can change the course of our business forever.

Eleanor Roosevelt said, “Do one thing every day that scares you.” For now, that thing is listening to my gut more often. I’m shifting the approach of how I do business and how I brand and market myself completely. Yes, it’s scary, and there is a chance that this experiment will fall flat. But if I don’t try it and acknowledge my gut instinct in this, I will never know.

So be brave. Tune into your gut feeling, and take risks.

Let me know how trusting YOUR instincts turn out.

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