Build a high-converting marketing funnel from scratch

for accountants

Attract a steady stream of your ideal clients, build a deeper relationship, and convert them into paying clients without feeling like you’re selling your soul!

Did you know that when you build and nurture relationships with your prospects before you even get on a sales call with them, they are 50% more likely to sign up to work with you?

There is nothing as frustrating as working hard on your marketing to attract people, only to lose them once you start to talk about your services.

The secret ingredients that most accounting professionals miss are …

  • first, to give them something that they really really want in return for their email address – something that solves a real problem that they have
  • and secondly, to build a relationship with these people so that they get to know you, like you, and most importantly, trust you with their finances.

When you do that, not only will you attract the right people, but your prospects will be convinced that you’re the right person to work with – even before they get on a sales call with you.

You don’t need to be able to sell ice to an Eskimo to convince the right people to work with you.

Introducing Build a High-Converting Marketing Funnel from Scratch, a 4-week program that will help you to set up a nurture sequence that will convert those just-checking-out-what-you’ve-got prospects into where-do-I-sign clients – on auto-pilot!

Here’s what you’ll learn:

How to create a freebie that your ideal clients genuinely want – without thinking twice about giving you their email address

How to build and nurture relationships with your leads through an automated marketing funnel – saving you hours of trying to convince people to work with you

How to get them to sign up for a discovery call or meeting with you – already convinced that you’re the right person to work with

Convincing people to sign up for your services shouldn’t be this hard

For years I thought that, in order to convince people to work with me, I had to result to sleazy sales tactics. So, I avoided it completely. I relied on word-of-mouth referrals, and as you can imagine, I struggled to make ends meet. But then something changed. I started to implement marketing funnels and focused more of my marketing efforts on building relationships with my audience. Now, when my ideal clients get on a call with me, they’re ready for my services and they trust that I’m the best person for the job, without me having to force them into a decision.

That’s what I want for you as well.

For the first time, I’m stepping beyond the do-it-for-you realm to create a training course that shows accountants and bookkeepers how to build their own powerful marketing funnels.

I’m putting together an in intimate beta group for my new program, Build a High-Converting Marketing Funnel from Scratch, and I want you in it.

I’m looking for a small group of motivated accountants and bookkeepers – who are serious about building relationships with their audience and who are not afraid to put in the work to take their marketing up a notch – to join me for this beta course.

The beta course will run over four weeks, starting on 7 January 2019.

There is no fee to participate in the beta, but what I’ll need from you in return are…

  • to complete weekly surveys throughout the course to give me feedback on the course material and your experience
  • a testimonial if you’ve had a great experience
  • and most importantly, the commitment to put in the necessary work (about 3-5 hours per week).

Although you have to put some time and effort into creating your marketing funnel, the great news is that most of your competitors won’t put in the effort to do it properly, giving you a leg up. But most importantly, once you’ve set up your marketing funnel, you can leave it to run by itself. You’ll save lots of time not needing to chase leads or trying to convince prospective clients that you’re the real deal.

According to Marketo…


companies that get their lead nurturing right, generate 50% more leads that are ready to buy – at a 33% lower cost


a nurtured lead’s purchases are 47% larger than cold leads

Ready for a consistent stream of new, warm leads?

Stop working so hard to convince people to sign up for your services.

Meet your instructor: Lydia Botha

Hi, I’m Lydia. I’m a Chartered Accountant who traded in my accounting hat for a plum-coloured marketing hat. I teach accounting professionals – just like you – to shine online, to reach the audience you want, make the money you deserve and help your clients to succeed in their ventures.


I believe that the best way to get results from marketing is to be your own marketing director. Because no-one knows your clients as well as you do. That is why I’ve started The Creative Accountant and why I’m creating this beta course for you.


I can’t wait to help you conquer your lead-nurturing challenges! See you inside!