Tailor-Made Services: What Do Your Clients Need?

Tailor-Made Services: What Do Your Clients Need?

You know that miserable feeling when you go shopping, and you find the perfect, confidence-triggering dress which is just a tad too long or a bit too loose under the arms – just enough that you can’t wear it as is? So you either buy it and hope your second cousin...
Cookie-Cutter Marketing Plans Don’t Work

Cookie-Cutter Marketing Plans Don’t Work

There was a time when online marketing was real easy. All you had to do was create a [crappy] website, dump a list of your services on there, add your contact details, and voila … you were good to go. That is SO last decade. Now, everyone has a website and your...