by Lydia Botha | Aug 9, 2019 | Niche, Strategy
You know that miserable feeling when you go shopping, and you find the perfect, confidence-triggering dress which is just a tad too long or a bit too loose under the arms – just enough that you can’t wear it as is? So you either buy it and hope your second cousin...
by Lydia Botha | Jul 26, 2019 | Content Marketing, Firm Growth, Strategy
If you clock 60 hours a week, you feel overwhelmed with an ever-growing to-do-list, but your bank balance still gives you the finger (no, not the nice thumbs-up one), then there’s usually one problem: Focus, or a lack thereof. And no, I’m not talking about sitting...
by Lydia Botha | May 31, 2019 | Branding, Niche, Strategy
Three years ago, when I started telling accountants that they needed to niche down, I was met with a lot of disbelief and stubbornness. “I don’t see the point. I want to work with everybody and do all the things.” I still get that sometimes. I have a family member...
by Lydia Botha | May 24, 2019 | Firm Growth, Strategy
I’ve always had a problem with boxes. Those that I was expected to fit into, in any way (I do like a box that contains fancy Belgian chocolates or melt-in-the-mouth shortbread). But somehow, when I decided to start my own firm, I immediately defaulted to what I was...
by Lydia Botha | Apr 1, 2019 | Content Marketing, Email Marketing, Strategy
Imagine this: You’re standing on a stage in front of 10,000 people, and you’re about to give a speech. You start talking, but no-one notices you. They’re all busy talking to each other, or they have their earphones on, or they look up to see who’s talking, but then...
by Lydia Botha | Dec 14, 2018 | Strategy
There was a time when online marketing was real easy. All you had to do was create a [crappy] website, dump a list of your services on there, add your contact details, and voila … you were good to go. That is SO last decade. Now, everyone has a website and your...
