Will They Miss You When You’re Gone?

Will They Miss You When You’re Gone?

In a ploy to conquer a small village in Gaul that is still holding out against the Roman invaders, an architect convinces Julius Caesar (somewhere around 50 BC) to build a luxury housing estate – called the Mansion of the Gods – near the village. They send Roman...
What If I Give Away Too Much Free Stuff?

What If I Give Away Too Much Free Stuff?

Have you ever tasted a free food sample at Costco and then went on to buy the full bottle or packet or whatever? According to The Atlantic, supermarkets like Mash and Costco experience up to 2,000% increase in sales because of giving away these free samples. More...
Push or Pull? You Have to Choose

Push or Pull? You Have to Choose

If your marketing consist of chasing and pushing strangers into giving you their money, you can just as well give up. I get at least one cold call a week. Sometimes it’s a person that just recites a standard script without giving me the chance to say no thanks, and...