Accountants, Are You Making These Blogging Mistakes?

Accountants, Are You Making These Blogging Mistakes?

Somewhere you’ve heard that blogging is the thing. You’ve heard that keeping a blog for your accounting firm is non-negotiable. You’ve even read the crazy statistics – like this one by DemandMetric: On average, companies with blogs produce 67% more leads per month...
Stories: Your Blog’s Secret Weapon

Stories: Your Blog’s Secret Weapon

It all started with heroes and dragons and princesses and frogs. It’s why we binge watch Game of Thrones. It’s why we have campfire stories and coffee-break gossip. We’re all addicted to stories. Blame Lewis Carroll or the Brothers Grimm if you like, but our need for...
How to Write a Blog Post Quickly

How to Write a Blog Post Quickly

Have you ever tried to write a blog post in the space between two client meetings, or after work before it’s time to sit down for dinner  – only to find that you never get to never finish your blog on time? There are usually two reasons why this happens (apart...
12 Tips to Create a Blog That Gets Results

12 Tips to Create a Blog That Gets Results

There is a difference between writing blog posts, and writing blogs that get results. According to WordPress, there were about 87.6 million new blog posts published in March 2017 – that’s the highest month since they started in 2006 and it’s steadily climbing. These...