by Lydia Botha | Apr 17, 2019 | Blogging
SEO, or Search Engine Optimisation, is one of those digital marketing terms the experts love to use to jargon-dazzle their unsuspecting clients, just like we accountants sometimes (never, right?!) use terms like amortisation and liquidity to dazzle our clients. Before...
by Lydia Botha | Mar 5, 2019 | Blogging
Somewhere you’ve heard that blogging is the thing. You’ve heard that keeping a blog for your accounting firm is non-negotiable. You’ve even read the crazy statistics – like this one by DemandMetric: On average, companies with blogs produce 67% more leads per month...
by Lydia Botha | Aug 3, 2018 | Blogging
It all started with heroes and dragons and princesses and frogs. It’s why we binge watch Game of Thrones. It’s why we have campfire stories and coffee-break gossip. We’re all addicted to stories. Blame Lewis Carroll or the Brothers Grimm if you like, but our need for...
by Lydia Botha | Mar 26, 2018 | Blogging
In a recent survey, I asked bookkeepers and accountants what they struggle with the most when it comes to blogging for their firm. 73.68% indicated that knowing what to write about was their biggest challenge. This came as no surprise to me – it’s not only...
by Lydia Botha | Nov 30, 2017 | Blogging
Have you ever tried to write a blog post in the space between two client meetings, or after work before it’s time to sit down for dinner – only to find that you never get to never finish your blog on time? There are usually two reasons why this happens (apart...
by Lydia Botha | Apr 5, 2017 | Blogging
There is a difference between writing blog posts, and writing blogs that get results. According to WordPress, there were about 87.6 million new blog posts published in March 2017 – that’s the highest month since they started in 2006 and it’s steadily climbing. These...
