Stories: Your Blog’s Secret Weapon

It all started with heroes and dragons and princesses and frogs. It’s why we binge watch Game of Thrones. It’s why we have campfire stories and coffee-break gossip. We’re all addicted to stories. Blame Lewis Carroll or the Brothers Grimm if you like, but...

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How to Write a Blog Post Quickly

Have you ever tried to write a blog post in the space between two client meetings, or after work before it's time to sit down for dinner  – only to find that you never get to never finish your blog on time? There are usually two reasons why this happens...

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Attract Your Ideal Clients with Spot-On Branding

The word ‘brand’ comes from the ancient North Scandinavian word ‘brandr’ which means ‘to burn’. It was first used to describe the process of burning identifying marks into the hides of livestock, like cattle, with branding irons to distinguish them from...

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Accounting: A Changing Profession

Like many accountants my generation, I did my articles at a ‘traditional’ firm where being tech savvy meant you knew the shortcut keys for ‘copy & paste’. Some of us even knew our way around pivot tables (remember those?). Seriously though, we were...

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12 Tips to Create a Blog That Gets Results

There is a difference between writing blog posts, and writing blogs that get results. According to WordPress, there were about 87.6 million new blog posts published in March 2017 – that’s the highest month since they started in 2006 and it’s steadily...

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