Work = a Fun-Free Zone

Do you believe that? Do you believe that business needs to be hard if you wanted to be successful? Do you believe that you can’t be paid for something if you’re having fun with it and which doesn’t feel like work? We bought into this idea that we need to...

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Will They Miss You When You’re Gone?

In a ploy to conquer a small village in Gaul that is still holding out against the Roman invaders, an architect convinces Julius Caesar (somewhere around 50 BC) to build a luxury housing estate – called the Mansion of the Gods – near the village. They send...

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What If I Give Away Too Much Free Stuff?

Have you ever tasted a free food sample at Costco and then went on to buy the full bottle or packet or whatever? According to The Atlantic, supermarkets like Mash and Costco experience up to 2,000% increase in sales because of giving away these free...

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Accountants, Are You Making These Blogging Mistakes?

Somewhere you’ve heard that blogging is the thing. You’ve heard that keeping a blog for your accounting firm is non-negotiable. You’ve even read the crazy statistics – like this one by DemandMetric: On average, companies with blogs produce 67% more leads...

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Cookie-Cutter Marketing Plans Don’t Work

There was a time when online marketing was real easy. All you had to do was create a [crappy] website, dump a list of your services on there, add your contact details, and voila … you were good to go. That is SO last decade. Now, everyone has a website and...

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