by Lydia Botha | Aug 24, 2019 | Content Marketing, Niche
Imagine if this conversation were to take place when you visited the doctor for help with managing your chronic asthma: You: “Hello doctor. This asthma is driving me mad. Please help.” Doctor: “Cool, cool. Remember to take aspirin when you have a headache.” You:...
by Lydia Botha | Aug 16, 2019 | Branding, Niche, Website
Once upon a time, two new accounting firm websites were created. The one followed the ‘tried-and-tested’ (read embarrassingly outdated) model, while the other one ditched the mould. Fast forward one year. The first website is dead. The peeps who are attracted to the...
by Lydia Botha | Aug 9, 2019 | Niche, Strategy
You know that miserable feeling when you go shopping, and you find the perfect, confidence-triggering dress which is just a tad too long or a bit too loose under the arms – just enough that you can’t wear it as is? So you either buy it and hope your second cousin...
by Lydia Botha | Aug 2, 2019 | Niche
Have you ever studied the menu at your local diner to decide what to order? I guess that’s a yes. Once you’ve ordered the grilled turkey sandwich with green chilli sauce and extra onion rings on the side, you’re not going to pat yourself on the back and say “well...
