by Lydia Botha | May 31, 2019 | Branding, Niche, Strategy
Three years ago, when I started telling accountants that they needed to niche down, I was met with a lot of disbelief and stubbornness. “I don’t see the point. I want to work with everybody and do all the things.” I still get that sometimes. I have a family member...
by Lydia Botha | May 24, 2019 | Firm Growth, Strategy
I’ve always had a problem with boxes. Those that I was expected to fit into, in any way (I do like a box that contains fancy Belgian chocolates or melt-in-the-mouth shortbread). But somehow, when I decided to start my own firm, I immediately defaulted to what I was...
by Lydia Botha | May 10, 2019 | Creativity
When I talk about creativity in your accounting firm, I do not mean creative accounting in the sense of cooking the books. If that’s what you’re expecting from this blog, please leave. (Yeah, I know that’s not what you thought – then you wouldn’t be here in the first...
