by Lydia Botha | Apr 29, 2019 | Creativity
You know that feeling when you sit in a meeting or seminar fighting with everything inside you not to drop your head as you doze off? It means the speech you’re listening to is boring, right? Do you like it? No! So why do we decide to put our clients through boredom?...
by Lydia Botha | Apr 19, 2019 | Passion
Do you believe that? Do you believe that business needs to be hard if you wanted to be successful? Do you believe that you can’t be paid for something if you’re having fun with it and which doesn’t feel like work? We bought into this idea that we need to put an...
by Lydia Botha | Apr 17, 2019 | Blogging
SEO, or Search Engine Optimisation, is one of those digital marketing terms the experts love to use to jargon-dazzle their unsuspecting clients, just like we accountants sometimes (never, right?!) use terms like amortisation and liquidity to dazzle our clients. Before...
by Lydia Botha | Apr 8, 2019 | Content Marketing
In a ploy to conquer a small village in Gaul that is still holding out against the Roman invaders, an architect convinces Julius Caesar (somewhere around 50 BC) to build a luxury housing estate – called the Mansion of the Gods – near the village. They send Roman...
by Lydia Botha | Apr 1, 2019 | Content Marketing, Email Marketing, Strategy
Imagine this: You’re standing on a stage in front of 10,000 people, and you’re about to give a speech. You start talking, but no-one notices you. They’re all busy talking to each other, or they have their earphones on, or they look up to see who’s talking, but then...
