What If I Give Away Too Much Free Stuff?

What If I Give Away Too Much Free Stuff?

Have you ever tasted a free food sample at Costco and then went on to buy the full bottle or packet or whatever? According to The Atlantic, supermarkets like Mash and Costco experience up to 2,000% increase in sales because of giving away these free samples. More...
Accountants, Are You Making These Blogging Mistakes?

Accountants, Are You Making These Blogging Mistakes?

Somewhere you’ve heard that blogging is the thing. You’ve heard that keeping a blog for your accounting firm is non-negotiable. You’ve even read the crazy statistics – like this one by DemandMetric: On average, companies with blogs produce 67% more leads per month...